Categorias: Todos - market - strategies - compliance - merchandising

por keyla ruiz tordecilla 4 anos atrás

216

Comercialization

The process of merchandising involves a series of strategic activities aimed at optimizing business results and generating sales. Key aspects include understanding the market and product, establishing relationships with suppliers, manufacturers, and retailers, and employing effective sales techniques.

Comercialization

MERCHANDISING

Chained process

Techniques, strategies, tactics
To take account:

Capture attention: visualle attract the consumer.

Audit: special report carried out periodically.

Data collection and analysis: activity, sale and observation(continuous improvement) - frequented.

Data: optimization of results and communication.

Merchant: presentation and avoid empty spaces.

collaborative maps

playback feature shows each student's contribution

Avoid shortage in display and point of sale

Adequate and clean shelf

Good practices - SUCCESS

Sales plan
Intermediaries

Retailers

Guarantees compliance of the objectives: - optimal business results - generate the sale

Generates profits

Merchant

Activities