Exam technique
Analysis
use theory
business language
Focus on question
it depends on...
however.............
because
therefore........
because....
Point.....
show cause and effect
Application
hang your analysis on application
Think about objectives constraints, resources and markets and make sure your answer is relevant
Focus on how firm in case is likely to react
Content
ensure you understand key concepts
Don't spend too much time on definitions - develop arguments
Evaluation
Perhaps the most difficult skill and also the one which offers most of the marks!
it depends on
extent/expected duration of change/problem
flexibility and efficiency of the operations process
short versus the long run
objectives of business
and culture of organisation
financial and other resources
ability of management
market
conditions
level of competition
nature of product
Vital concluding paragraph
Supported judgement
Assess quality of information
validity
Say which factor is most essential and why
in this situation x is the most important factor becuse of y
Weigh up both sides
Draw arguments together
