Square, Inc.

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Considerations: -In the Square app marketplace, the two branches that come out of each category are the two highest-rated apps (developed by external parties), but to avoid overcomplicating the diagram we decided to link the categories and not the examples, since otherwise it would take too long and be very difficult to read. Any other arrow made to a category and not a specific element was made for this same reason. -If the concept/element "creates" an arrow, it's being used, and if it "receives" one, it's using another. -Dotted lines mean "owned" by another company (subsidiary). -LinkedIn was used as the common element for hiring workers, but we don't discard the possibility that other services are being used.

SumUp

Stripe

Paypal

Competitors

Clover

Block, Inc.

Consumers (small and medium businesses)

Home & Commercial

Health & Wellness

Various services (like non-profit organizations, transport, entertainment, etc.)

Beauty

Retail

Food and beverages

Square, Inc.

Suppliers

Workforce

BuiltinNYC

Indeed

LinkedIn

Wellfound

Square Careers

Hardware and Software development

own creation

We could not find information on raw material suppliers

Financial services

Square Financial Services

Sutton Bank

Partners

Square app marketplace

Ticketing & Events

Event App

SimpleTix

Team Management

TipHaus

HomeBase

Restaurants

MarketMan

BentoBox

Points of Sale

RepairShopr

TouchBistro

Payroll

OnTheClock

Online Check Writer

Marketing & Analytics

IFTTT

Zapier

Loyalty & Rewards

TapMango

GiftUp

Items & Inventory

Thrive Inventory

Printful

Invoicing & Services

Zoho Invoice

17Hats

Insurance

Embroker

Healthcare

ClinicSense

Massage Book

Form Builders

Payable Forms

JotForm

Field services

BreezeWorks

Simpro

eCommerce

WordPress

Wix

Delivery & Orders

ShipStation

Fresh KDS

Booking & Scheduling

Setmore

Bookeo

Accounting & Tax

QuickBooks Online

Xero

Beauty industry partners

SalonCentric

Glammatic

SalonScale

Pomp

Submatic

Vish

SalonInteractive

Financial partners

JPMorgan Chase

Bank of America

Food service partners

Olo

Popmenu

7shifts

Restaurant365

Sevenrooms

Perfomance Foodservice

Sysco

Strategic alliances

Financial alliances

Cash App

Promotion through social networks

X

TikTok

Facebook

Instagram

Youtube

Industry collaborations

Best Buy

Whole Foods Market

Starbucks