Whole Mind Health Project

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Strategic Marketing Plan

por Mindomo Team

needs of the elderly

por bernard goh

Social Studies

por Jonathan Tan

OTD - Chapter 8 Org. Design; strategy in a changing global environment

por Sander van der Kolk

Whole Mind Health Project

Marketing and sales

What you will sell

Campaigns

Campaign

Routes to market

Route to market

Market research

Operations

Suppliers and partners

Supplier or partner

Staff, knowledge and skills

Staff and skills

Development

Development projects

Processes

Process

Equipment

Facilities

Facility

Implementation

Risks

Risk

Next steps

Next step

Milestones

Milestone

Forecasts

Strategic challenges

Strategic highlights

Cashflow forecast

Cashflow highlight

Breakeven analysis

Breakeven highlight

Profit and loss forecast

Profit and loss highlight

Balance sheet forecast

Balance sheet highlight

Costs forecast

Cost highlight

Sales forecast

Sales highlight

Returns and repayments

Return or repayment

Purpose

Investment purpose

Schedule

Investment schedule

Main topic

The market

Competitors

Competitor

Strategies

Strategy

Weaknesses

Weakness

Strengths

Strength

Customers

Customer segment

Solutions

Needs

Pain points

Profile

Segment size

Size

Market position

About your market position

The industry

About the industry

Vision and opportunity

5-year plan

Long term goal

12-month plan

Short term goal

Your USP

Describe your USP

Your strategy

Describe your strategy

The opportunity

Describe the opportunity

About your business

Values and principles

Value or principle

Achievements and track record

Achievement

Relationships and partnerships

Relationship

Management team

Key team member

Financial status

Your credit history

Current business levels

Your investment

Financial structure

Regulatory environment

Regulatory condition

Legal status

Governance

Executive summary

Benefits

Financial requirements

Requirements

Opportunity

Team and track record

Track record

Products & Services

Product or service

Mission statement

Your mission

Statement of confidentiality

Confidentiality document