Categorii: Tot - incentives - discounts - loyalty - membership

realizată de Glenn Katz 4 ani în urmă

311

2.B.3 Behavioral Economics

Effective incentive systems play a crucial role in motivating people to take action. Rebates are commonly used, although they are often not claimed by consumers. Offering unique value, such as relieving limitations or maximizing land value, can also be a powerful motivator.

2.B.3 Behavioral Economics

CEE 176G/276G What Motivates People to Act?

Some Strategies for Incentive Systems

Other Unique Value
Relieving a Limitation

Maximize Land Value

Development Density Limits

Tax Incentives
Credits

Reduce Taxes Paid

Deductions

Reduce Taxable Income

Rebates
Most Never Claimed
Discounts / Rewards for Coming Back
Super Cash

Offer Incentives to Keep Coming Back

Loyalty Programs
Restaurants
Movies
Airlines

Offer Discounts for Subscribing / Joining

Membership Programs
Amazon Prime
Costco Card
Discounts for Subscriptions
Amazon Subscriptions

Dog Treats

Vitamins

Razor Blades

Lower the Threshold

FREEmium Services
Try for Free, then Upgrade