Ch6 Conformity and Obedience

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Kiwi

după Eruera Mita

Social Media Influencers

după Kali Hyatt

GUANACA

după miguel angel escorcia rubiano

Consumer Behaviour

după richard Borj

Ch6 Conformity and Obedience

To be different

Asserting Uniqueness

Reactance

过于多的要求和压迫=>reactance

Who conforms?

Social roles

Role reversal

Culture

Personality

Why conform?

Informational influence

desire to be right

Normative influence

desire to be liked

What predicts conformity?

Prior commitment

好朋友跟陌生人不一样

Public response

匿名投票也有缺点

实名登记=>对自己的行为负责

Status

Cohesion

Unanimity

Group size

3-5>1-2，5个人后diminish returns

Classical studies

Reflections on the classic studies

The power of the situation

Behavior&Attitudes

Behavior&attitudes are mutually reinforcing

What breeds obedience?

The liberating effects of group influence

Institutional authority

Closeness&Legitimacy of the authority

The victim's distance

Milgram's Obedience Experiments

Asch's Studies of Group pressure

Sherif's Studies of Norm formation

人陌生，情景陌生，conformity上升

Suggestibility

mass delusions

chamelon effect

mood linkage

contagious yawning

Basic concepts

Acceptance

inward conformity

Obedience

explicit command

Compliance

outward conformity

Confirmity

accord with others