Ch6 Conformity and Obedience
To be different
Asserting Uniqueness
Reactance
过于多的要求和压迫=>reactance
Who conforms?
Social roles
Role reversal
Culture
Personality
Why conform?
Informational influence
desire to be right
Normative influence
desire to be liked
What predicts conformity?
Prior commitment
好朋友跟陌生人不一样
Public response
匿名投票也有缺点
实名登记=>对自己的行为负责
Status
Cohesion
Unanimity
Group size
3-5>1-2，5个人后diminish returns
Classical studies
Reflections on the classic studies
The power of the situation
Behavior&Attitudes
Behavior&attitudes are mutually reinforcing
What breeds obedience?
The liberating effects of group influence
Institutional authority
Closeness&Legitimacy of the authority
The victim's distance
Milgram's Obedience Experiments
Asch's Studies of Group pressure
Sherif's Studies of Norm formation
人陌生，情景陌生，conformity上升
Suggestibility
mass delusions
chamelon effect
mood linkage
contagious yawning
Basic concepts
Acceptance
inward conformity
Obedience
explicit command
Compliance
outward conformity
Confirmity
accord with others
