Floating topic
CHAPTER 4 : E-Business Revenue Model
Using Web to Connect with Customer
The Nature of Communication on the Web
Addressable Media
MAny-to-Many Communication Model
Many-to-One Communication Model
Mass Media
One-to-Many Communication Model
prospecting
Personal Contact
One-to-One Communication Model
Communication Modes
Revenue Strategy Issues for Online Business
Overstock Sales Strategies
use outlet stores to sell their overstocks
Luxury Goods Strategies
Strategies Alliances
two or more companies join forces
Channel Conflict and Cannibalization
Companies that have existing sales outlets and distribution Network
Web Site Usability
Customer-Centric Web Site Design
Usability testing
low cost compare than Web site design cost
learn visitor needs
simple site usability change
Avoid Web site frustration
help meet web site goals
Trust and Loyalty
satisfactory service builds customer loyalty
good service lead to seller trust
Create relationship Value
Meeting the Needs of Web Site Visitors
Making Web site accessible
Varied motivation of Web site visitors
How the Web is Different
market design to create an organizations presence
No market research conduct
mid 1990 conveyed basic information only
Changing Strategies : Revenue Models in Transition
Multiple change to Revenue Model
Advertising-Support to Subscription Model
Advertising-Support to Fee-for-Service Model
Advertising-Support to Advertising-Subscription Mixed Model
Subscription To Advertising-Support Models
Revenue Models for Online Business
Advertising as a Revenue Model Elements
Advertising-Supported Mixed Revenue Models
make most content available but do restrict the amount of free content
Advertising-Supported Online Classified Ad Sites
to cover the costs of converting their print content to an online format and operating the Web site
Advertising-Supported Revenue Models
set of characteristic that marketers use to group visitor
stickiness of a Web
broadcast network television in the US
Fee for Many, Fee for a Few
same materials allow large producers to buy material at lower costs by ordering bulk
Fee-for-Service Revenue Models
free based on the value of the service provided
professional services
online games
companies offer Web services
Fee-for-Transaction Revenue Models
Real Estate and Mortgage Loans
Automobile Sales
Travel
Online Banking and Financial Services
Event Ticket
Insurance Brokers
Stock Brokerage Firms : Two rounds of Disintermediation
Fee-for-Content Revenue Mopdels
Online Video
subscription or per-view fee
Online Music
generated from sale of individual songs or digital albums
Electronic books
sold on subscription basis
Legal,Academic, Business and Technical content
more flexibility in how they access their subscription
ls expensive and more timely
sell subscriptions and individual access rights to their journals and other publication online
Web Catalog Revenue Models
expand traditional model
mail order catalog models
Creating an Effective Presence online
Identify Web Presence Goals
Not-for-Profit Organization
Making Web Presence with Brand Images
