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LIFEVEST INSIDE KINDNESS BOOMERANG

CLIMAX

- that part successfully portrays the message that kindness will be repaid and that we should spread positive vibes and kindess around the world to make it a better place for everyone

- the last part when a glass of water was passed to the construction worker from the start of the video

WHAT THE VIDEO IS ABOUT?

-helping others whenever you can, and your kindness will be repaid, giving the world a more positive environment

- the power that an individual has to make a difference

- its about the power of spreading kindess

WHY IS THERE UNKINDNESS IN THE WORLD?

- unemployeny

- health issues

- loneliness

- suffered trauma

POV

- no matter how small it is, it will make a great impact

- I feel that the message this video is trying convey is that, we should lend a helping hand whenever and however we can

MESSAGING TECHNIQUES:

EMOTIONAL APPEAL: IT POSITIVELY INFLUENCES ONE TO FEEL ACTIVATED AND DRIVEN TO SPREAD KINDNESS

TARGET AUDIENCE: PEOPLE AROUND THE WORLD.

HOW DO THEY DO IT?

- THEY TRANSFORM INSPIRATION INTO ACTION THROUGH MEDIA, TECHNOLOGY, EDUCATION AND ON-THE-GROUND SOCIAL ENGAGEMENT

WHAT THEY DO:

- EQUIP PEOPLE ALL OVER THE WORLD WITH NECESSARY TOOLS TO RECOGNISE THEIR OWN POTENTIAL TO BECOME A CATALYST FOR POSITIVE CHANGE IN THE WORLD

THEIR MISSION:

- to unite

- to empower

PERSONAL STORY

- even if its just by saying good morning or a simple warm smile, it would make such a big difference to someone's day.

- after hearing from my grandfather, the cleaner came running over to help me up and notify whoever was there to help. I felt really touched and from then on, that incident motivated me to want to help other people, or make somebody's day better

- I was half conscious, but i had faint memory where I saw a Bangladeshi cleaner running towards me

-when I was young, I got into a bicycle accident, i crashed into a pole as i rode very fast and lost control

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