The initiative leverages various media, technology, and educational tools to inspire global audiences to engage in acts of kindness. By portraying personal stories and real-life scenarios, it emphasizes the significant impact of even the smallest gestures.
- that part successfully portrays the message that kindness will be repaid and that we should spread positive vibes and kindess around the world to make it a better place for everyone
- the last part when a glass of water was passed to the construction worker from the start of the video
WHAT THE VIDEO IS ABOUT?
-helping others whenever you can, and your kindness will be repaid, giving the world a more positive environment
- the power that an individual has to make a difference
- its about the power of spreading kindess
WHY IS THERE UNKINDNESS IN THE WORLD?
- unemployeny
- health issues
- loneliness
- suffered trauma
POV
- no matter how small it is, it will make a great impact
- I feel that the message this video is trying convey is that, we should lend a helping hand whenever and however we can
MESSAGING TECHNIQUES:
EMOTIONAL APPEAL: IT POSITIVELY INFLUENCES ONE TO FEEL ACTIVATED AND DRIVEN TO SPREAD KINDNESS
TARGET AUDIENCE: PEOPLE AROUND THE WORLD.
HOW DO THEY DO IT?
- THEY TRANSFORM INSPIRATION INTO ACTION THROUGH MEDIA, TECHNOLOGY, EDUCATION AND ON-THE-GROUND SOCIAL ENGAGEMENT
WHAT THEY DO:
- EQUIP PEOPLE ALL OVER THE WORLD WITH NECESSARY TOOLS TO RECOGNISE THEIR OWN POTENTIAL TO BECOME A CATALYST FOR POSITIVE CHANGE IN THE WORLD
THEIR MISSION:
- to unite
- to empower
PERSONAL STORY
- even if its just by saying good morning or a simple warm smile, it would make such a big difference to someone's day.
- after hearing from my grandfather, the cleaner came running over to help me up and notify whoever was there to help. I felt really touched and from then on, that incident motivated me to want to help other people, or make somebody's day better
- I was half conscious, but i had faint memory where I saw a Bangladeshi cleaner running towards me
-when I was young, I got into a bicycle accident, i crashed into a pole as i rode very fast and lost control
