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What is your business proposal about?
Give it a name. Type it in.
Summarise your points about your solution.
Add a conclusion
What evidence can you provide that your proposed solution will work?
Add evidence
Ensure that the advantages you identify are relevant to the client, from their point of view.
Add an advantage
Acknowledge disadvantages early and deal with them in your proposal.
Add a disadvantage
Match up the solution with the issue or opportunity that you are addressing.
Add detail(s)
Develop the key points of your proposed solution.
Add a note
Include any detailed data in appendices rather than break up the flow of the proposal.
Identify the contents of an appendix for your proposal.
Add an appendix.
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Identify an opportunity that requires action to be taken, which your solution will address. Add an opportunity.
Identify a problem that requires action to be taken, which your solution will address. Add a problem.
Identify a change or a trend in the current situation, that requires action to be taken. Add a change.
Summarize your proposal at the beginning of the document. Add a sum-up.
What do you know about the client's requirements?
Is your proposal in response to an inquiry?
Has there been provided a Request for Proposal (RFP) or other resources that you can work with?
If you have relevant materials in other files, you can attach them to this topic.
This section should not be included in the proposal.
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Defining clear objectives is the key to building a good proposal.
What are your objectives?
This section should not be included in the proposal.
What should you leave out?
What can you assume is not relevant, or not a priority? Add an exclusion.
What is important? Add a priority.
What action(s) are you aiming for?
What do you want the client to do, as a result of this proposal?
What is the purpose of your proposal?
What will your proposal lead to?
Who is the audience for this proposal?
Who will read it and act upon it?