Electronic Commerce

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Live shopping

Buy products during live broadcasts.

Personalized advertising

Ads targeted to specific audiences based on their behavior

Augmented reality

Try products virtually to improve the online shopping experience.

Influencers

Marketing through content creators to promote products.

Short and Live Videos

Using dynamic content and live streams to promote products.

social commerce

Buy direct from platforms like Instagram and TikTok.

Advantages of Electronic Commerce

Inventory Management Efficiency

Less losses due to unsold products.

Better control through technological tools.

Personalization of the Customer Experience

Better adaptation to customer needs

Using data to recommend products

Availability 24/7

Allows purchases at any time

Businesses do not have limited hours

Reduction of Operating Costs

Reduction in personnel and rental costs.

Less need for physical stores.

Global Market Access

Reach customers in different time zones.

Global expansion without geographical barriers.

Business Models in Electronic Commerce

Affiliate Model

Sellers earn a commission for referring other buyers. Example: Blog affiliate programs, Amazon Associates.

Market Model

Platforms where buyers and sellers interact Example: Amazon, eBay

Advertising Model

Revenue comes from advertisements presented to users. Example: Google, Facebook.

Subscription Model

Customers pay a recurring fee for access to products or services. Example: Netflix, Spotify.

Types of Electronic Commerce according to Customers

B2G (Business to Government)

Companies that sell products or services to governments. Example: Public tenders, infrastructure contracts.

C2C (Consumer to Consumer)

Consumers who sell to other consumers Example:eBay, MercadoLibre, Wallapop.

B2C (Business to Consumer)

Companies that sell directly to consumers Example: Amazon, online clothing stores

B2B (Business to Business)

Companies that sell to other companies Example: Industrial materials suppliers