STRUCTURE & STRATEGY
Daft, R. (2011) Teoría y diseño organizacional. México, D.F; Cengage Learning.
Robbins, S & Coulter, M. (2014). Administración, Mèxico, D.F; Pearson.
Lourdes, M. (2014). Manual de Contabilidad básica. Escuela Superior Cd. Sahagún.
Lecinski, J. (2011). ZMOT, Winning the zero moment of truth. Google Inc.
Lamb, Hair, McDaniel. (2014). MKTG, Marketing. México, D.F; Cengage Learning.
RESOURCES
TOURISM IS ALSO A BUSSINES
AND IT HAS TO HAVE MANY THINGS TO WORK.
BUSSINES MANAGEMENT AND TOURISM
LAW
Everything has to be in order with the company, structure, Chamber of Commerce.
COUNTRY, (COLOMBIA)
Is the government making laws that increase the tourism?
LABOR
Our workers in museums, parks, etc, must have the best conditions to work. This motivates them and increase their sense of belong.
Bonus.
Social benefits.
Good salary.
STRUCTURE
Business model
Is this model working? or Should we change it?
Authority hierarchy
Who is the leader in the Government and in the site?, Who I have to answer?
FINANCE
With numbers, everything has to be correctly.
General balance
Statement of income
Are we generating utility?
Is the budget enough to survive and work good?
Raw material
Services
Infraestructure
Salary.
ETHICS
COMPETITION
We can not talk in a bad way about other places or countries.
BUSSINES
Apply social responsability.
How we increase tourism between our cities?
How is tourism part helping poor persons?
STRATEGY
ENVIRONMENT
Everyone has to be prepared in case of somethig weird happens.
Government
Natural disasters.
Taxes
COMPETITIVE ADVANTAGE
What's the difference with other places?
Our culture, gastronomy and diversity.
TARGET SEGMENT
Who is more interested in knowing colombia?
Subtema
We have to focus our promotion in a group of peeplethat wants to come to Colombia or Bogotá.
MARKETING
knlk
NEW MODEL
SECOND MODEL
The experiemce that the consumer had.
This is a really important part due to, as a company you can't control consumer's opinion.
For this reason, everything must be perfecto to has a good reputation.
FIRST MOMENT
Buy the service or product.
Tickets, tours.
ZERO MOMENT OF TRUTH
Search online about sites.
In this part, our promotig part has to be good to get tourists.
Stimulus
Someone wants to travel.
Meet culture and different places.
MARKET RESEARCH
Recollect relevant info to take important decisions.
MARKETING MIX
PROMOTION
How people know about us?
There are many countries with diversity like us.
But we each country has something different and that's what we have to promote.
PLACE
Where could be a good place?
Maybe in old parts of the country and town, where pleople can see someging different and interesting.
PRICE
The correct price to sell something.
It will affect supply and demand.
Visiting museums and things like that people don't expect to spend too much. A complete tour could be more expensive.
PRODUCT
Be clear in what we want to show and sell. Service or product?
In this case, show OUR culture.
