ENGLISH PROJECT

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STRUCTURE & STRATEGY

Daft, R. (2011) Teoría y diseño organizacional. México, D.F; Cengage Learning.

Robbins, S & Coulter, M. (2014). Administración, Mèxico, D.F; Pearson.

Lourdes, M. (2014). Manual de Contabilidad básica. Escuela Superior Cd. Sahagún.

Lecinski, J. (2011). ZMOT, Winning the zero moment of truth. Google Inc.

Lamb, Hair, McDaniel. (2014). MKTG, Marketing. México, D.F; Cengage Learning.

RESOURCES

TOURISM IS ALSO A BUSSINES

AND IT HAS TO HAVE MANY THINGS TO WORK.

BUSSINES MANAGEMENT AND TOURISM

LAW

Everything has to be in order with the company, structure, Chamber of Commerce.

COUNTRY, (COLOMBIA)

Is the government making laws that increase the tourism?

LABOR

Our workers in museums, parks, etc, must have the best conditions to work. This motivates them and increase their sense of belong.

Bonus.

Social benefits.

Good salary.

STRUCTURE

Business model

Is this model working? or Should we change it?

Authority hierarchy

Who is the leader in the Government and in the site?, Who I have to answer?

FINANCE

With numbers, everything has to be correctly.

General balance

Statement of income

Are we generating utility?

Is the budget enough to survive and work good?

Raw material

Services

Infraestructure

Salary.

ETHICS

COMPETITION

We can not talk in a bad way about other places or countries.

BUSSINES

Apply social responsability.

How we increase tourism between our cities?

How is tourism part helping poor persons?

STRATEGY

ENVIRONMENT

Everyone has to be prepared in case of somethig weird happens.

Government

Natural disasters.

Taxes

COMPETITIVE ADVANTAGE

What's the difference with other places?

Our culture, gastronomy and diversity.

TARGET SEGMENT

Who is more interested in knowing colombia?

Subtema

We have to focus our promotion in a group of peeplethat wants to come to Colombia or Bogotá.

MARKETING

knlk

NEW MODEL

SECOND MODEL

The experiemce that the consumer had.

This is a really important part due to, as a company you can't control consumer's opinion.

For this reason, everything must be perfecto to has a good reputation.

FIRST MOMENT

Buy the service or product.

Tickets, tours.

ZERO MOMENT OF TRUTH

Search online about sites.

In this part, our promotig part has to be good to get tourists.

Stimulus

Someone wants to travel.

Meet culture and different places.

MARKET RESEARCH

Recollect relevant info to take important decisions.

MARKETING MIX

PROMOTION

How people know about us?

There are many countries with diversity like us.

But we each country has something different and that's what we have to promote.

PLACE

Where could be a good place?

Maybe in old parts of the country and town, where pleople can see someging different and interesting.

PRICE

The correct price to sell something.

It will affect supply and demand.

Visiting museums and things like that people don't expect to spend too much. A complete tour could be more expensive.

PRODUCT

Be clear in what we want to show and sell. Service or product?

In this case, show OUR culture.