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1) Challenge
2) Sparring Partner
3) Financial Contribution
4) Product Endorsement
5) Company Endorsement
6) site or project dialogue
7) strategy dialogue
8) project joint venture or strategic joint venture
Elkington & Fennel (1998)
before answering such a question we need to understand what sustainable development stands for. Follow subcategories of this theme in order to visualize the rest of idea.
The difference from any other form of scaling is the shift towards:
1) more ethical
2) long term
3) and sustainable business models
This again is beyond the first mover in advantage. After the global crisis and the environmental impacts companies in the nearer future will face an unprecedented challenge unless we scrape various outdated business models.
This is a call for a shared support which calls in the responsibilities of all of the other companies. However, the chain has started some of the biggest and most successful companies have embraced the challenge example:
Vodafone
Nike
Ikea
IBM
Microsoft
HSBC bank
Hotels
Therefore the question is not why but why not. Why are not the private companies seeing this is an opportunity to scale up? What are the number of challenges that researchers have been failing to discuss?
The Tie-Level Theory (Kilduff & Tsai, 2003) forms part of a theoretical framework (4 theories):
1) focus on people
2) prefers to build a relationship with organizations that have an emotional, collaboration tie with.
Social Media Network includes:
a) Strength of relationship
b) Reciprocity
c) Multiplexity (i.e a company or NGO's name keeps popping up)
Notes:
Other Theories Include:
I) Stakeholder theory (Donaldson & Preston, 1995)
ii) Sustainable Development Business (Rainey, 2006)
ii) Motivational & Challenge Theory (Mendelson & Polonsky, 1995)
the Financial Value tool is the include the following factors:
1) a stakeholder Analysis
- Risk Vs. Impact Matrix
2) NPV
- NPV of SD = NPV(2) - npv(1)
3) Value Protection (or maintenance/ Total Value)
- Direct Value Creation vs. Indirect Value
Protection, e.g. delays or disruptions caused by law or environmentalists
4) value Creation (Cost-benefit Analysis)
- Newmont Value Creation
5) Risk Quantification (Risk -benefit factors)
6) Quality of Sustainability (time factor)
7) Monte Carlo Simulation (distribution)
Stakeholder Theory:
Compromises the influence as well as increased engagement of their customers. For example having a product of service with high existence value would in turn increase the total value of the other products or services.
Social, Economic, and environment:
These three factors where always there, especially when diluting these 6 capital drives:
1. Financial
2. Physical
3. Social
4. Intellectual
5. Human
6. Natural
rthff
1) Entrepreneurship
2) Strategic thinking
3) Visionary & exceptional Leadership (empowerment)
4) Leading change (proactive) thru innovation
