realizată de Nitin Kashyap 17 ani în urmă
249
Mai multe ca aceasta
makes sense to ask upfront if client has any specific preference w.r.t Existing/New Product Existing/New market combination.
Quantity
Develop capacity to serve demand
Raw material
Distribution
Mfg
Brand
Human Capital
Technology/IP/patents
Financial
Increase Demand
Negate Competition
Gain access to critical resource - any of the capacity axis
Existing Markets
Product Modification
Promotion
Channel
New Markets
Price
Product Differentiation
Consumer price sensitivity
Pricing Power
Identify lucrative segments to play in or new product definition
Segment The market
Evaluate the segment
Regulation
Competition
Growth
Profit
Size
Characterize the segment
Evaluate Fit
Identify Available products
Identify Consumer needs