NK-Revenue Growth

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Learning Environment

由Rebecca Indovina

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由Eric Delacruz

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4 principles of marketing strategy /Brian Tracy

由Jessica Sierra

Revenue Growth

Organic

makes sense to ask upfront if client has any specific preference w.r.t Existing/New Product Existing/New market combination.

For every Existing aswell as New Product

Recommend Growth Strategy

Quantity

Develop capacity to serve demand

Raw material

Distribution

Mfg

Brand

Human Capital

Technology/IP/patents

Financial

Increase Demand

Negate Competition

Gain access to critical resource - any of the capacity axis

Existing Markets

Product Modification

Promotion

Channel

New Markets

Price

Product Differentiation

Consumer price sensitivity

Pricing Power

Identify Growth Opp

Identify lucrative segments to play in or new product definition

Segment The market

Evaluate the segment

Regulation

Competition

Growth

Profit

Size

Characterize the segment

Evaluate Fit

Identify Available products

Identify Consumer needs

Inorganic

Unrelated Diversification

Vertical Integration

Distributor

Supplier

Horizontal Integration

New Products

Competitor - same product