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Categorii: Tot - marketing - advertising - sales - objective

realizată de siyamthanda malambile 11 ani în urmă

155

should marketing objective be stated in terms of sale

The debate over whether marketing objectives should be defined in terms of sales is multifaceted. The traditional perspective argues that using sales as the primary goal for a branded product'

should marketing objective be stated in terms of sale

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should marketing objective be stated in terms of sale

heretical view

traditional view

using sales as the objective for a branded products marcom effort is suitable for two major reasons.

Subtopic

First, a brands sales volume during any given period is the consequence of a host of factors in addtion to advertising, sales promotions, and other elements of the marcom program. It is virtually impossible, according to the traditional view, to determine precisely the role of advertising or other marcom elements have had in influencing sales in a given period.