Prezzi Accedi Registrati

Categorie: Tutti - marketing - advertising - sales - objective

da siyamthanda malambile mancano 11 anni

166

should marketing objective be stated in terms of sale

The debate over whether marketing objectives should be defined in terms of sales is multifaceted. The traditional perspective argues that using sales as the primary goal for a branded product'

should marketing objective be stated in terms of sale

Più simili a questo

How the Internet affects society

How the Internet affects society

da Donn Sharner

The Inventory Management Process

The Inventory Management Process

da Linda ochoa

Attractiveness of TUI

Attractiveness of TUI

da CARLOS PARRA

Fanta

Fanta

da Sahota Arman

should marketing objective be stated in terms of sale

heretical view

traditional view

using sales as the objective for a branded products marcom effort is suitable for two major reasons.

Subtopic

First, a brands sales volume during any given period is the consequence of a host of factors in addtion to advertising, sales promotions, and other elements of the marcom program. It is virtually impossible, according to the traditional view, to determine precisely the role of advertising or other marcom elements have had in influencing sales in a given period.