Swanks
Demographics
Education level
University
Martial status
Single
Living with parents
Ethnicity
Caucasian
Income Level
$80k-$100k
Gender
Male
Age
18-23yrs
Behavioral
Usage
Low usage
A list of low usage products are:
cars, stove.
As someone living in Toronto, it's expected that you're living
a busy life meaning home hooked meals are not really used that often
An example would be a stove
Medium Usage
High Usage
Foods: Mostly take out, fast food.
Laptop, phone, headphones
Desires newer products
Swanks also prefer a established, known, and reliable.
An example of this would be a phone
Psychographics
Attitudes/beliefs
Belives that you have to enjoy your young life to the fullest
Values
Values his youth,
Personality
Kind
Friendly
Responsible
Activities
Bowling
Playing video games
Hobbies
Enjoys hanging out with friends
Enjoys partying
Enjoys watching sports
Geo-graphics
Community
The community in Toronto
is extremely diverse.
He sees new people on a day
to day basis.
Many people could be here touring,
going to jobs, events, etc...
Large variety of people with
many different beliefs and lifestyles
Climate: Extremely hot summers
and extremely cold winters
Summers: 25-35 degrees celcius
Winters, -10 - -30 degrees celcius
Toronto, Ontario
Enjoys the city and environment
although finds it obnoxious travelling
around.
