Categorii: Tot - marketing - merchandising - tracking - audits

realizată de Sergio Perez 5 ani în urmă

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The Merchandising

Merchandising involves managing how products are presented to consumers, encompassing activities from the product's delivery to its placement on store shelves. Key tasks include setting up promotional displays and organizing shelves, which are crucial for catching consumers'

The Merchandising

The Merchandising

Merchandising takes into acount how your products come a cross to consumers

Activities Carried
Such as organizing shelves
Tracking results of merchandising efforts
Setting up promotional displays

Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shopper picks it up off the shelf

Out by both marketing and sales

Almost any brand with a physical product uses merchandising tactis. From grocery merchandising, to cosmetics merchandising, to beer merchandising

Visual Merchandising: Catching consumer's eyes

Merchandising Audits

One core method of tracking merchandising data is through merchandising audits. are essencially an official report on retailer compliance and rep efficiency.

Examples

Cross displays

Pop displays

Loindow displays