User contributed media

Mai multe ca aceasta

Экономика 2.1

după Сергей Макаров

Advertising

după Joel Bennett

Grocery Delivery Company SWOT Analysis

după Mindomo Team

Tulang

după Sholeha Kurniasih

User contributed media

Who chooses to participate?

How do you get people to produce?

How does user generated content grow?

Key is volunteer base.

Economic model: importance of advertising.

Delivery systems

Online

Print

Presumption that people want PRINT.

Technical model

web 2.0

Software to bridge gap between web and print

Public versus privately owned newspapers

Research questions to be identified

Data needed: qualitative

Traffic to the website.

What kind of data is out there already?

Who owns it?

Motivation for contributing content

How frequently is content updated?

Examples

Huffington Post

Lakewood Observer

Economic Model

New delivery systems

Niche markets

Monetizing user generated content

Licensing software

Advertising

Sales/ Marketing

Reduce costs/ still distribute newspaper

Audience

Satisfying local need

Where is demand coming from for local sites?

Building an audience

Content

Copyright protection

Precision journalism

Phil Meyers

Appropriate mix of amateur and professional

Unbundling content

Development of niche markets

Content Producers

Decisions made for reader as to what is important.

Newspaper format.

Edited.

VERY local.

Ethical considerations

Networked journalism

Bill Keller

New York Times executive editor

Representative journalism

Leonard Witt

Professional journalists

Bloggers

Are blogs sustainable?

Who is reading a blog?

What is replacing hard news?

"news reinvented"

Volunteers