Kategorier: Alle - audience - blogs - advertising - volunteers

av Rosemary DuMont 17 år siden

215

User contributed media

The landscape of user-generated media relies heavily on the participation of volunteers who contribute content, driven by various motivations. This model is supported by an economic framework where advertising plays a significant role in monetizing the content.

User contributed media

User contributed media

Who chooses to participate?

How do you get people to produce?

How does user generated content grow?

Key is volunteer base.

Economic model: importance of advertising.

Delivery systems

Online
Print

Presumption that people want PRINT.

Technical model

web 2.0
Software to bridge gap between web and print

Public versus privately owned newspapers

Research questions to be identified

Data needed: qualitative

Traffic to the website.

What kind of data is out there already?

Who owns it?

Motivation for contributing content

How frequently is content updated?

Examples

Huffington Post
Lakewood Observer

Economic Model

New delivery systems
Niche markets
Monetizing user generated content
Licensing software
Advertising
Sales/ Marketing
Reduce costs/ still distribute newspaper

Audience

Satisfying local need

Where is demand coming from for local sites?

Building an audience

Content

Copyright protection
Precision journalism
Phil Meyers
Appropriate mix of amateur and professional
Unbundling content
Development of niche markets

Content Producers

Decisions made for reader as to what is important.

Newspaper format.

Edited.

VERY local.

Ethical considerations
Networked journalism
Bill Keller

New York Times executive editor

Representative journalism
Leonard Witt
Professional journalists
Bloggers

Are blogs sustainable?

Who is reading a blog?

What is replacing hard news?

"news reinvented"

Volunteers