ALIMENTAÇÃO SAUDAVEL

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ALIMENTAÇÃO SAUDAVEL

Type in the name of your organization and press Enter.

DICA

The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?

SOBREMESA

PREVINIR E CONTROLAR

USAR POUCO

SAL

COMIDAS INDUSTRIALISADAS

CARNES MUITO GORDUROSAS

FRITURAS

FICAR MUITO TEMPO SEM SE ALIMENTAR

DOENÇAS GRAVES

obesidade

diabetes

pressão alta

PREPARAR O PRATO

BEM COLORIDO

List the ways that you can reach your market segments. Examples include:

• Retail locations, your own or others
• Direct sales representatives
• Online presence
• Email, SMS and telephone calling
• Newsletters and leaflets
• Social media and word of mouth
• Shows and exhibitions
• Press coverage and reviews
• Advertising in newspapers, radio, television or specialist publications

legumes

carboidratos

proteinas

FUNÇAO PARA O CORPO

SUGESTÃO

TOMAR

6 A 8 COPOS POR DIA

MESMO SEM VONTADE

ELIMINAR

SUBSTÂNCIA

TÓXICAS

TRANSPORTAR

VITAMINAS, MINERAIS E FIBRAS

SISTEMA DE DEFESA

ORGANISMO

AJUDAM

MANUTENÇÃO

DESENVOLVIMENTO

CRESCIMENTO

CONSTRUIR

CELULAS

REGULAR

TEMPERATURA

PROTEGER

ORGÃOS

PR0DUZIR

HORMONIOS

ENERGIA

FORNECER

ENERGIA PARA:

BRINCAR

PENSAR

CORRER

ANDAR

MELHORAR

AUTOESTIMA

BEM ESTAR

DEFESAS DO ORGANISMO

EVITAR

VIROSES

INFECÇOES

APARENCIA

PELE

CABELO

FUNCIONAMENTO DO INTESTINO

DISPOSIÇÃO

NO DIA A DIA

ONDE ENCONTRAR

Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.

PROTEINAS

ERVILHA

LENTILHA

FEIJÃO

How will you compete effectively?
Add an element of your competitive strategy. Think about:

• Outperforming them on their strengths
• Outperforming them on their weaknesses
• Having a better value proposition
• Being different and difficult to compare
• Offering additional benefits
• Offering a better customer experience

Add an organization that can compete with you, either now or in the future. Think about all alternatives that the customer may have, including doing nothing or addressing their problem in a completely different way.

AVES

PEIXES

LEITES

DERIVADOS

CARNES

ÁGUA

VITAMINAS,MINERAIS E FIBRAS

CEREAIS

GRÃOS

FRUTAS

VERDURAS

LEGUMES

GORDURAS

ORIGEM

Who are your customers? Add a target customer segment. Groupings might include:

• ... by industry or trade
• ... by speciality or job role
• ... by region or locality
• ... by knowledge, concern, interest or need
• ... by demographic (e.g. age, gender, education, income)

ANIMAL

MARGARINA

alunas: Mariana

LEITE

PELES DE CARNES

VÍCERAS

CARNES GORDUROSAS

What are the needs and interests of the customers in this segment? What do they value? How do they select their purchases?
Add a customer need.

VEGETAL

ÓLEOS VEGETAIS

What is the estimated size and value of this segment?
What proportion of the segment is potential customer for you, taking into account competitors, market maturity and demand?

SEMENTES

AZEITE DE OLIVIA

CARBOIDRATOS

MANDIOCA

FARINHAS

PÃES E MACARRÁO

ARROZ

What market position are you aiming at?

Think about:

• What segment you target
• How you compete
• Your 'brand values' - what you are known for
• Your visibility in the market
• How your competitors regard you
• How your positioning needs to change

NUTRIENTES

Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?

Fornecem o que precisamos para o nosso corpo

Necessárias para o nosso corpo

São substâncias presentes nos alimentos

LEGENDA

EXPLICAÇÃO

PERIGO

ATENÇÃO

FELIZ

PARA SER MELHORADO

CUIDADO

GANHO

LEITURA DO MAPA

SENTIDO HORÁRO