por Suzi Santos 4 anos atrás
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The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
SAL
COMIDAS INDUSTRIALISADAS
CARNES MUITO GORDUROSAS
FRITURAS
FICAR MUITO TEMPO SEM SE ALIMENTAR
obesidade
diabetes
pressão alta
List the ways that you can reach your market segments. Examples include:
legumes
carboidratos
proteinas
TOMAR
6 A 8 COPOS POR DIA
MESMO SEM VONTADE
SUBSTÂNCIA
TÓXICAS
SISTEMA DE DEFESA
ORGANISMO
MANUTENÇÃO
DESENVOLVIMENTO
CRESCIMENTO
CELULAS
REGULAR
TEMPERATURA
PROTEGER
ORGÃOS
PR0DUZIR
HORMONIOS
ENERGIA
ENERGIA PARA:
BRINCAR
PENSAR
CORRER
ANDAR
EVITAR
VIROSES
INFECÇOES
PELE
CABELO
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.
ERVILHA
LENTILHA
FEIJÃO
How will you compete effectively?
Add an element of your competitive strategy. Think about:
Add an organization that can compete with you, either now or in the future. Think about all alternatives that the customer may have, including doing nothing or addressing their problem in a completely different way.
AVES
PEIXES
LEITES
DERIVADOS
CARNES
Who are your customers? Add a target customer segment. Groupings might include:
ANIMAL
MARGARINA
alunas: Mariana
LEITE
PELES DE CARNES
VÍCERAS
CARNES GORDUROSAS
What are the needs and interests of the customers in this segment? What do they value? How do they select their purchases?
Add a customer need.
VEGETAL
ÓLEOS VEGETAIS
What is the estimated size and value of this segment?
What proportion of the segment is potential customer for you, taking into account competitors, market maturity and demand?
SEMENTES
AZEITE DE OLIVIA
What market position are you aiming at?
Think about:
Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?