“Steal like an artist”
“An empty room - in coost perspective mood - is your most expensive room.”
PR and Marketing
Forms and ways
Other
Free night for certain people, companies
Celebrate Birthdays
Awards
Events - make event for guests also events for press
CSR - corporate social responsibillity
Electronic
Online reputation: tripadvisor, booking.com - should handle bad comments well
Direct e-mail
TV shows
Túrizmus.hu
Bloggers, youtube
Other websites:
we love budapest
Hotel’s Webpage
Always keep it up to date
Several desighns
webpage should work on iOS and Android and everything as well
Majority of booking made on phone
Up to date hompage
Printed
On site 5 senses - light, smell, etc - mood seting
Magazines - free room in return for a a peace in a magazine
Promotional material
Magazine eg: Continental Magazine - recomendatons and ads included from outside
Hotel directory
Minibar menu
Billboards, printed ads, magazines
Carrier
linked in, HostCo
Karrier continental account, hospitality
The market
Foreighners
Most of he guest
Hungarian
FnB outlets are oftern and mostly used by hungarians
It’s targeted to Tour Agencys - to keep them informed
To reach new business in the future
To be seen on the hospitality market
Aim:
To maximize guest number
