CX in E-Commerce
Shailesh Mishra
CXM
E-commerce sites all over the world are quickly realizing that a great customer experience is where the money’s at. Poor customer service negatively impacts a customer’s experience, as witnessed by 89% of eCommerce consumers. They quickly stopped buying at stores that offer poor customer service. Given the fact that it costs 6 to 7 times more to attract a new customer than to retain an old one, improving customer experience is all the more important.
Amazon CX
It is rare that a customer has had a bad experience with Amazon. This is primarily because Amazon is obsessed with the customer and keeps innovating for the customer.
Forbes explains why the Amazon brand has become synonyms with customer experience.
Amazon GO!
The Amazon Difference
Amazon Creating the CX Journey
Customer Journey Map
How to WOW the customer?
Customer Journey Explained
Bad CX
Here are a few hilarious examples of how the customer can be pained due to bad website design
Bad Product Grouping
Unfriendly Website
Bad Search Results
Importance of CX in E-Commerce
CX Matters
