i-Sparks Tobacco - VISION | Карта ума Mindomo

Больше похоже на это

Todoist

от Julie Berry

Service Desk

от wh tang

Major Issues Currently facing State and Local Governments

от Raheem Brown

Parkinson's concept map

от Katherine Cochran

i-Sparks NO Tobacco - What's our VISION of an effective anti-tobacco campaign? http://i-sparks.net/project-spaces/no-tobacco/

3. What benefits / added value does the solution promise?

platform for health conscience

money savings

available for

spending on favorites

men

cars

gadgets

women

...

perfumes

shoes

saving

health

2. Who / What benefits from the solution?

economy

environment

government

non-smokers

tempted

smokers

1. What is the ideal solution to the problem?

self-organizing

Self-organization - Wikipedia, the free encyclopedia

local

addressing motivations

addressing needs

viral

usie exiting social networks

Xing

Google+

facebook

strong emotional support

message sticks

stories

emotions

credible

concrete

unexpected

simple

inspiring sites which could be "role-models"

Nicotine Anonymous

A 12 Step Program offering support to those who want to stop all forms of tobacco and nicotine addiction. Formerly smokers anonymous.

Alcoholics Anonymous :

Homepage - foodwatch

from MOTIVATION

inspiring

success stories

people can identify with

similar to my profile

because they are local

motivating

inexpensive or FREE

costs fully covered

solution / campaign -> focusing on MOTIVATION of smokers

accounting for cultural differences

listening

understanding

personal

technical solution = social

customizable

interactive

official assignment of model campaign

PLUS

Resources

contact from individuals or organisations who are willing to contribute resources (time, energy, networks, expertise, experience, a public profile, etc).

* A mass media advertising campaign

* Production of a book, album or video game, with proceeds going to

(4) effectiveness

capable of adaptation and implementation

at the same time

in multiple languages

in multiple countries

i-Sparks Tobacco - VISION

An effective anti-tobacco campaign should harness various strategies to achieve its goals. Central to this approach is a well-designed mass media campaign, which can include the production of engaging content such as books, albums, or video games with proceeds supporting anti-tobacco efforts.