i-Sparks Tobacco - VISION | Mindomo Elmetérképek

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i-Sparks NO Tobacco - What's our VISION of an effective anti-tobacco campaign? http://i-sparks.net/project-spaces/no-tobacco/

3. What benefits / added value does the solution promise?

platform for health conscience

money savings

available for

spending on favorites

men

cars

gadgets

women

...

perfumes

shoes

saving

health

2. Who / What benefits from the solution?

economy

environment

government

non-smokers

tempted

smokers

1. What is the ideal solution to the problem?

self-organizing

Self-organization - Wikipedia, the free encyclopedia

local

addressing motivations

addressing needs

viral

usie exiting social networks

Xing

Google+

facebook

strong emotional support

message sticks

stories

emotions

credible

concrete

unexpected

simple

inspiring sites which could be "role-models"

Nicotine Anonymous

A 12 Step Program offering support to those who want to stop all forms of tobacco and nicotine addiction. Formerly smokers anonymous.

Alcoholics Anonymous :

Homepage - foodwatch

from MOTIVATION

inspiring

success stories

people can identify with

similar to my profile

because they are local

motivating

inexpensive or FREE

costs fully covered

solution / campaign -> focusing on MOTIVATION of smokers

accounting for cultural differences

listening

understanding

personal

technical solution = social

customizable

interactive

official assignment of model campaign

PLUS

Resources

contact from individuals or organisations who are willing to contribute resources (time, energy, networks, expertise, experience, a public profile, etc).

* A mass media advertising campaign

* Production of a book, album or video game, with proceeds going to

(4) effectiveness

capable of adaptation and implementation

at the same time

in multiple languages

in multiple countries

i-Sparks Tobacco - VISION

An effective anti-tobacco campaign should harness various strategies to achieve its goals. Central to this approach is a well-designed mass media campaign, which can include the production of engaging content such as books, albums, or video games with proceeds supporting anti-tobacco efforts.