Information for Communication

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Information for Communication

Evaluation of Messages

Evaluation

Comprehensibility Acceptability Attractiveness Relevance Organisation Credibility Language

Text

Informative Texts

advises or tells the reader about something. These could include: • A newspaper article giving information, eg about healthy eating or environmental issues. • A website giving information, eg details of local clubs and societies. • A handout from school, eg information about exam timetables or school trips.

Discursive Texts

A discursive text presents and discusses issues and opinions. The purpose may be to convince or persuade someone that a particular course of action is important or necessary, or simply to present all sides of an argument.

Referential Messages

Having reference (to something); belonging to, or of the nature of, (a) reference; containing a reference or references, etc.

Literacy to Transliteracy

Transliteracy

“the ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and films, to digital social networks.”

Literacy

Cultural Literacy

acquiring a knowledge of selected works of literature and historical information necessary for informed participation in the political and cultural life of the nation

Functional Literacy

the technical mastery of particular skills necessary to decode simple texts such as street signs, instruction manuals, or the front page of the newspaper

Critical Literacy

the ability to decode the ideological dimensions of texts, institutions, social practices and cultural forms such as television and film in order to reveal their selective interests

ICT for the Communication for Information

WSIS

Declaration of Principles

Our challenge is to harness the potential of information and communication technology to promote the development goals of the Millennium Declaration, namely ⚫ the eradication of extreme poverty and hunger; ⚫ achievement of universal primary education; ⚫ promotion of gender equality and empowerment of women; ⚫ reduction of child mortality; ⚫ improvement of maternal health;

ICT

Who uses ICT?

Children ⚫ Teenagers ⚫ Young Adults ⚫ Adults ⚫ Middle Aged ⚫ Elderly ⚫ Urban ⚫ Rural ⚫ Literate ⚫ Illiterate ⚫ Rich ⚫ Poor

Which ICT is Used?

Internet Television Telephone Mobile Fixed line Radio Computer networks (Wired or wireless) Satellite communication…

Social Media

social media n. websites and applications which enable users to create and share content or to participate in social networking

Types of Social Media

⚫ Social network sites ⚫ Media sharing sites ⚫ Social bookmarking sites ⚫ Instant messaging applications

Intercultural Communication

Barriers and Challenges

Personal attributes Environmental factors Information Background Language Literacy Infrastructure Poverty

People

Senders Receivers Intermediaries

Culture

Culture is about how a group of people coordinate meaning and action among themselves. They do this through institutions such as religious, political and economic systems as well as family and other social structures. Underlying to these are the habits of how the world is perceived and how it is experienced.

Media Literacy

Five Phases of Critical Thinking

Phase 2: Appraisal

Phase 1: Trigger Event

Phase 5: Integration

Phase 4: Finding Alternatives

Phase 3: Exploration

Components of Critical Thinking

4. Seeking Alternative Points of View and Sources of Information

3. Analyzing Context

2. Detecting Bias

1. Questioning Assumptions

Key Concepts of Critical Thinking

4. Critical thinking involves feelings as well as reasons

3. Critical thinking can be triggered by positive events as well as negative ones

2. Critical thinking is a process, not an outcome

1. Critical thinking is a productive and positive activity

What is Information

Types of Exosomatic Information

Embedded Information

Embedded information is not limited to earlier cultures, however. Quite the contrary, the impact, in embedded information, of the current human cultures on the planet is beyond measure. Every building, every object, every ploughed furrow that human beings have left on the planet is a kind of embedded information

Recorded Information

Recorded information is communicatory or memorial information preserved in a durable medium. The use of symbols is primary to human beings and constitutes a powerful and extensively used capacity on our part.

Types of Neural-cultural information

Expressed Information

embodied neural-cultural information consists of the pattern of organization of communicatory scents, calls, gestures, and ultimately, human spoken language used to communicate among members of a species and between species.

Enacted information

Subactivities, institutions themselves fully exist only when human beings use their knowledge and experience to enact the institutions in real time. Thus, enacted information can occur in isolation or in social contexts, where it becomes a part of the larger texture of social behaviour. topic