Категории: Все - strategies - impact - compensation - expectations

по Laura Quiroga 4 лет назад

467

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction

Businesses often focus on service recovery to enhance customer satisfaction, which can be quantified through models that determine the best strategies to employ. Key tactics include improving service quality, offering compensation such as coupons and refunds, and effective communication, including apologies.

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction

Strategies to improve the customer satisfaction

Apology
Communications
Refunds
Coupons
Free marchandise
Discounts
Quality
Quality services

Companies can recover the customer satisfaction

Data management
Strategies

Customer Satisfaction

Authors determine a mathematic model to choose the best strategies

Communication
More impact in the costumers
Media press activities
More cheap
Compesation
Don't have a big influence
More expensive
More especific with the customers

Difference between long and short decay

Long Decay
Cognitive factors induce long-lived responses and effects on customer satisfaction
Short Decay
Customers likely to rely on their feelings

Time-varying impact of service recovery

Compensation
marketing commutations
Quality improvement