UX Design

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UX Design

Interaction Design

Design Criteria Guiding lights you base decisions on and inspire designs. Combines the structured findings of research with the best ideas of ideation.

Brainstorming session Develop many possible solutions to a specific challenge.

Concepts Focus on pain points and opportunities. No bad idaes. Reward quantity not quality.

Organize, name and sort them

Sketching Reveals best of multiple solutions. Avoid details, use line weight, shading and labels

Concept validation Use design patterns: screen, moile patterns. Make it simple. - Prototypes - Stories - Storyboards

Refinement

Design Research

Research Objectives Things we must learn to be successful

Identifying Participants

Method y

Method x

Annotated experiences

Process Sketching

Contextual Inquiry

Interview

Interpretation Sessions Discussing, categorizing, building models

Communicate Research Findings - Personas - Time Chart - Workflow - Relationship map - Spine diagram - Experience Map

Concept Workshop Identify most important customer needs, ideation of design directions and solutions

Picture Cards

Design Strategy

Strategic - Product update - Creating a new market - Starting a line of business - Introducing related product

Elevator Pitch Defining Customer Value

Experience Principles Represents the Organization's Point of View - My ASICS is about your running and not anyone else’s - My ASICS is your guide to running

Business

List of Features

Minimum Viable Product Version of product with max amount of validated learning about customers (KANO & MOSCOW methods)

Estimations

Product Releases Product Evolution Map

Design Criteria Represents the products's Point of View

My ASICS is your guide to running

My ASICS emphasizes the training process, not the outcome

My ASICS clarifies the relationships between all the things that make up running and training

My ASICS is about your running and not anyone else’s

My ASICS’ features and functionality are modular and combine in different ways to meet the needs of individuals

My ASICS senses the opportunity o teach or clarify

Tactical - Improve Conversion Rate - Increase amount of time spent - Decrease number of customer support incidents - Increase customer satisfaction