Brainstorm Rituals for Senior Living Sales

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Community Rituals Engaging Prospects

Why not move?

Show a video about PODS moving/storage. Explain how moving has changed from a stressful experience to one that can take as long as one likes.

Provide discounted storage for several months at a local self-storage unit.

Place a conference call to a senior moving expert.

I have friends!

During tour, flip through several portraits of residents and tell why they are "famous" at the community.

Create a reservation on the spot for prospect to dine again with two friends.

Invite on a unique outing planned to engage several prospects with several friendly residents.

Ask the leader of a club or activity to personally invite the prospect to regularly participate. (Prospect not asked to commit to move.)

Provide housewarming kit with invitations for sending to friends.

I can see myself living here.

Create a personal activity guide based on propect's unique interests. Include community features like walking paths, clubs, and neighborhood destinations.

Suggest bringing digital photos of home interior and paint a mental picture of the room with their furniture and art pieces.

Prospect places birthday and favorite food on the birthday chart.

After tour, prospect chooses a specific room, dining table, parking spot, or mail box.

I am more alive.

Participating in music and movement classes can break down barriers and open communication.

If no learning events at the facility match interests in an amazing way, plan one or find one in the city. Help her get there.

Provide invitations to facility events focused on grandchildren.

Arrange for a Skype session on a big screen with family members or another important person. (Surprise would be best.)

I want this indpendence.

Provide a discount card to the local grocery store if prospect does not live in the neighborhood. They will be quick to use it and begin seeing themself with the freedom to shop.

Show large map with push pins identifying frequent stops for the facility bus/car. Ask prospect to put pins in places they would like to get to frequently.

Prepare easy-to-read brochure that shows the simplicity of car care, pet care, traveling, or such.

For drivers, offer to pay their way to an AARP driver's course hosted at the facility. (Insurance Savings)

I feel honored and special.

Learn from a family member of a favorite song and have it playing at lunch or in one of the rooms.

After learning unique interests, send a follow-up card from an appropriate resident club.

Two residents - not sales team - greet prospects by name on arrival.

Chef creates special meal or dessert.