Central topic

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Valuable competitive position

Opportunity: -market demand -who else has a similar value proposition

people

small practices

big, experienced players

values: -mission -scope of market -values

value to clients

quality and relationship

English teaching

quality in teaching financial English for auditors accountants, tax advisors: practice necessary: - skills - vocabulary - grammar adjusted to Polish realities

meaning

communicate to: clients employees rivals

3 things you need to excel: -teach the right things (show context) -Have great atmosphere ( inspire ) -measure the progress

Capabilities: -my strengths - competitive advantage (better than others)

competitive advantage

done to rivals

said to clients

individuals

corporations

wheel Stat