marketing team

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Personal Responsibilities

HP

Web Marketing Meital Sharon

Newletters

New website

Analysts Relations

Top level Messaging

­

Product Marketing Eran Kinsbruner

Objectives

help sales sell more

contribute to the thought leadership of the company

Goals

1) Company revenue goals

2) KPIs

- satisfaction

- number of executed enablement sessions

- blog traffic

- linkedin traffic

- speaking in events

- Content delivery goals

Scope

- Sales tools

- sales support

- Content marketing - webinars, presentations, papers, articles, posts

- competitive analysis, intelligence

- social media strategy and presence

- beig a thought leader - blog, social

- Product content

- messaging

- ROI

Interfaces

-Events - submit speaking,

- Marcom - bylibe opportunities, PR data,

-

Spec

- in Israel

Product packaging

Content marketing

Coomunity & social

Sales enablement

Competitive analysis

Messaging

Marcom Manager Kristine Englert

Subtopic

Main topic

Programs Manager

Lead Generation Ophir Shalitin

Target

1) MQL per quarter

- Number of MQL per type (SMB, Ent, Telco)

2) KPIs

Scope

- DB expansion and optimization (buy quality lists)

- Lead nurturing (lead scoring) - plan, schedule, segmentation, supporting inside sales cycles,

- Marketing automation - SFDC, Marketo, Discover ORG, LeadSpace

- Reporting

- Lead gen aspect of all campaigns - event planning and management, webinars etc.

Interfaces

- Product marketing - get teh content and assets

- event manager

- SF admin

- Sales dev manager

- Program manager - very tight

- online marketing / website manager

Spec

- in Boston

- Cold calling

Lead gen aspect of all campaigns

- Reporting

Lead nurturing

Marketing automation - SFDC, Marketo, etc.

- Lead databasemanagement and expansion