marketing team

Mere som dette

Business Plan Outline

af Daniel Sima

WIX

af LORENA MOLINA

Cold Calls

af Himanshu Shah

Walmart

af rachele capobianco

Personal Responsibilities

HP

Web Marketing Meital Sharon

Newletters

New website

Analysts Relations

Top level Messaging

­

Product Marketing Eran Kinsbruner

Objectives

help sales sell more

contribute to the thought leadership of the company

Goals

1) Company revenue goals

2) KPIs

- satisfaction

- number of executed enablement sessions

- blog traffic

- linkedin traffic

- speaking in events

- Content delivery goals

Scope

- Sales tools

- sales support

- Content marketing - webinars, presentations, papers, articles, posts

- competitive analysis, intelligence

- social media strategy and presence

- beig a thought leader - blog, social

- Product content

- messaging

- ROI

Interfaces

-Events - submit speaking,

- Marcom - bylibe opportunities, PR data,

-

Spec

- in Israel

Product packaging

Content marketing

Coomunity & social

Sales enablement

Competitive analysis

Messaging

Marcom Manager Kristine Englert

Subtopic

Main topic

Programs Manager

Lead Generation Ophir Shalitin

Target

1) MQL per quarter

- Number of MQL per type (SMB, Ent, Telco)

2) KPIs

Scope

- DB expansion and optimization (buy quality lists)

- Lead nurturing (lead scoring) - plan, schedule, segmentation, supporting inside sales cycles,

- Marketing automation - SFDC, Marketo, Discover ORG, LeadSpace

- Reporting

- Lead gen aspect of all campaigns - event planning and management, webinars etc.

Interfaces

- Product marketing - get teh content and assets

- event manager

- SF admin

- Sales dev manager

- Program manager - very tight

- online marketing / website manager

Spec

- in Boston

- Cold calling

Lead gen aspect of all campaigns

- Reporting

Lead nurturing

Marketing automation - SFDC, Marketo, etc.

- Lead databasemanagement and expansion