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Advertising

Billboards

Other apps

Internet

Promotion objectives

Reminding

Persuading

Informing

Main target

People who seek handymen services

Channel length

Direct-distribution

Distribution channel

Producers

Pricing strategy

Fixed price (common work)

Dynamic pricing (special packages)

Attributes

Competitive Prices

High quality

Fast service

Services

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Name: Handy

Distinctive

Easy to spell

Easy to recall

Easy to say

Handy

Place

Price

Promotion

Product