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Kategorier:
Alla
-
crisis
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advocacy
-
reputation
-
relations
av
Daniel Sima
för 12 årar sedan
3272
Twitter PR Strategy
Effective Twitter PR strategies encompass several key areas to enhance a brand's online presence and engagement. In crisis management, it's crucial to address questions, respond to comments, and provide updated information.
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Twitter PR Strategy
Issue Advocacy
Know your followers, thank them for support, get them involved
Bring added value - health tips, disaster alerts, fundraising info
Follow those interested in your cause, industry leaders, news
Event Coverage
Set up Tweet-ups, talk to attendees, ask and answer questions
Content with event informations, updates, behind the scenes coverage
Follow those interested or attending events, media
Crisis Management
Answer questions, respond to comments, raise issues, provide info
Create additional resources, updated information and explanations
Follow your brand, products and relevant issues
Product Promotion & Sales
Check replies and DMs, answer questions, provide info when needed
Share links to online promos, insider info on upcoming sales, discount codes
Follow current and potential customers, those interested in similar products
Corporate Reputation Management
Jump in the conversation. Be transparent and add value
Share insights, expertise, become a thought leader
Follow industry leaders, similar interest, groups, news and media
Customer Relations
Answer questions, respond to comments about your brand
Create relevant content to your customers: tips, company info, etc.
Follow your customers and potential customers