PRODUCT | Wilson Tasks

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Because 92% of all goals that are set on these apps and sites are never reached

So we will set ourselves apart by focusing all our efforts on getting people across the finish line.

Testing Phase

Learn How To Put CONTENT into CONTEXT

Measure ourselves by how many "cross the finish line"

How people actually use the content

Learning which types of content lend themselves to Wilson

CONTEXT

This was the "momentum" I talked about

Daily work into context

Mindless work at night

Creative in the afternoon

Organizing focused work in the morning

Willpowered into context

7. Persevering to the Finish

6. Overcoming Limits

5. Handling Setbacks

4. Becoming Gritty

3. Establishing great habits

2. Acquiring skills and Knowledge

1. Purpose

Wilson's Benefit From The Beginnning

Learn where subscribers were with their goals and send them articles to help

WHAT IS THE SITUATION?

It is a clear differentiation of value from other services right now due to context

Took way less time to build or manage than expected

$1850 revenue

Clearer value

The Wilson launch has proved to be much better than expected

CONSIDER OPPORTUNITY COSTS

MULTITRACK

B

A

Shut down Reverberation, move Wilson to Willpowered, and offer all current students a chance to switch to a monthly Challenge

Positive testimonials may change that

Some people are uncomfortable with the challenge model

Every time you miss a day, you lose 20% of your total

Pledge X dollars that you can fill out your habit tracker for 60 days

Have the most testimonials of success to use

Least time intensive option

We can still make $ off of Affiliate revenue

We likely won't have to refund anyone

Most effective in actually helping the people reach their goals

Most profitable

Challenges have been most effective at capturing student data

Challenge

If they achieve it, they get a full or partial refund

Tracks their progress

Customer sets a goal

Started with "Make the Leap Challenge" when I was going to move to London

Keep Reverberation and Willpowered and run Wilson on Reverberation

We'll miss out on thousands of early customers

It won't be as clear, or simple

Growth will likely remain stagnant

Time will continue to be a struggle

I will be able to continue my "Wilson Course" and be able to keep that content to sell or train employees in the future.

No students will ask for a refund

No threat to our consistent $9k/mo

Fewer testers = fewer problems

1. Shut down reverberation, host Wilson on Willpowered, and Use my current subscriber base as the early customers

COSTS

We'll probably have to refund some current Reverberation students

We have to cut some profitable areas to drive traffic toward Wilson

We need to launch a new site (it will still be willpowered.co, just different functions) that is product focused rather than blog focused — i.e. has the ability to create an account.

BENEFITS

Simplicity for the customer

Focus for me

Built-in customer base that is forgiving

Get all the benefits of google ranking, subscriber information, web design, etc.That I've been working on over the last two and half years

Enough of them to easily make a profit