TYPES OF RESEARCH STUDIES
Analytical
Discovering and
measuring
causual relations
among them
Describe the
Characteristics
Analyze
explain "Why"
"how"
Predictive
"how", "why" and "where"
answers to current
events as well as
to similar events in
the future.
Generalize the analysis
by predicting certain
phenomena on basis of
hypothesized, general
relationships
Forecasting the likelihood
of a similar situation
occurring elsewhere.
Descriptive
Classification
Cross-Sectional
Sample Survey
Longitudinal
Continuous Panel
Discontinuous Panel
Purposes
To describe the characteristics
of certain groups
To determine the proportion
of people who behave in a certain way.
To make specific predictions.
To determine relationships between
variables.
Descriptive research
is very common in business
and other aspects of life.
Describe some group
of people or other entities.
Exploratory
Types
case analysis
Intensive study of
selected examples of
the phenomenon of
interest
focus group
An interview
conducted among
a small number
of individuals
simultaneously.
depth
interviews
Interviews
with people
knowledgeable
about the general
subject being
investigated.
literature
search
A search of popular
press (newspapers,
magazines, etc.),
trade literature,
academic literature,
or published
statistics from
research firms or
governmental
agencies for data
or insight into the
problem at hand.
Hypotheses
A statement that
describes how two
or more variables are
related.
Design in which the
major emphasis is
on gaining ideas and
insights.
