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TYPES OF RESEARCH STUDIES

Analytical

Discovering and measuring causual relations among them

Describe the Characteristics Analyze explain "Why" "how"

Predictive

"how", "why" and "where" answers to current events as well as to similar events in the future.

Generalize the analysis by predicting certain phenomena on basis of hypothesized, general relationships

Forecasting the likelihood of a similar situation occurring elsewhere.

Descriptive

Classification

Cross-Sectional

Sample Survey

Longitudinal

Continuous Panel Discontinuous Panel

Purposes

To describe the characteristics of certain groups To determine the proportion of people who behave in a certain way. To make specific predictions. To determine relationships between variables.

Descriptive research is very common in business and other aspects of life. Describe some group of people or other entities.

Exploratory

Types

case analysis

Intensive study of selected examples of the phenomenon of interest

focus group

An interview conducted among a small number of individuals simultaneously.

depth interviews

Interviews with people knowledgeable about the general subject being investigated.

literature search

A search of popular press (newspapers, magazines, etc.), trade literature, academic literature, or published statistics from research firms or governmental agencies for data or insight into the problem at hand.

Hypotheses

A statement that describes how two or more variables are related.

Design in which the major emphasis is on gaining ideas and insights.