Kategorier: Alla - offers - competitors - engagement - reviews

av Katrina Ustyuzhanina för 7 årar sedan

268

Web communication

The strategy for enhancing VOI Hotel Camilla Savelli’s online presence revolves around leveraging multiple social media platforms and engaging content. The hotel aims to build a strong connection with its audience by maintaining an active presence on Facebook, Instagram, Twitter, and YouTube.

Web communication

VOI Hotel Camilla Savelli

Observe what competitors are doing

Pictures

Competitors

Hotel San Francesco al Monte

Not on Instagram

Not on Agoda

Expedia.it

TripAdvisor

Official Website

'Vivi Napoli da un altro punto di vista': Nice catchphrase

More Special Offers: Weekend gateways, Spa

Better connected to the Social Media from the Home Page

More effective Logo

Google +

San Francesco al Monte

not Tewwting often

FaceBook review

7529 Likes

Main Campaign

Reviews

Agoda
Expedia
Tripadvisor
Booking.com

Handy phone

Social Media Strategy

Website
Propose more special offers

Partnership with a Local Spa, since the main competitor has an onsite Spa

Create a captivating Catchphrase

Enhance Engagement with a 3D hate tour
Promote Wedding with Testimonys' visitors
Keep the website updated every six months
Add video with actual Influencers' experience
Make clear from the Home Page the Social Media presence
Iconosquare and Revinate to monitor all the reviews, engagement, comments and etc
Outsource the analyse to the professionals
Klout
Create a Klout Club

Celebrity users

Free stay in exchange for sharing their experience with online networks

Social Rewards Program

Accumulated points exchanged for free rooms, spa, dinners, drinks etc.

Powerful influencers

Discounts

Access additional amenities

Influencer marketing

Hootsuite
Catch messages about their brand
Set up keyword and hashtag search streams
Share regional-specific content to users nearby
Source conversations in the area
Geo-location and Geo-targeting functions
Youtube
Hotel Camilla Salvelli
Storytelling
Organize videos by playlists
Calls to action
Connect with the other social accounts
Facebook
Plan the posts in advance with an editorial calendar
Customer Service

Ask for feedback

Reply to the comments online

Advertising the page
Engaging posts

Giving tips

Highlight photos from fans

Create posts & Offers
Twitter
Post tweets during peak hours

12-15 on Mondays through Fridays

Monitor live events happening within the Hotel
Use hashtags
Interact with customers by answering and retweeting
Promote on the Euro_Account
Create an Instagram account
Promote page on other accounts

Promoted on @Elitehotelmarketing Instagram page

Promote on @elitehotelmarketing

Introduce the staff through the posts
Show new products and offers available
Choose the best hour to post
Create content
Tag users and location
Unique hashtags

#donnacamillasavellihotel (29)

#donnacamillasavelli (172)