VOI Hotel Camilla Savelli
Observe what competitors are doing
Pictures
Competitors
Hotel San Francesco al Monte
Not on Instagram
Not on Agoda
Expedia.it
TripAdvisor
Official Website
'Vivi Napoli da un altro punto di vista': Nice catchphrase
More Special Offers: Weekend gateways, Spa
Better connected to the Social Media from the Home Page
More effective Logo
Google +
San Francesco al Monte
not Tewwting often
FaceBook review
7529 Likes
Main Campaign
Reviews
Agoda
Expedia
Tripadvisor
Booking.com
Handy phone
Social Media Strategy
Website
Propose more special offers
Partnership with a Local Spa, since the main competitor has an onsite Spa
Create a captivating Catchphrase
Enhance Engagement with a 3D hate tour
Promote Wedding with Testimonys' visitors
Keep the website updated every six months
Add video with actual Influencers' experience
Make clear from the Home Page the Social Media presence
Iconosquare and Revinate to monitor all the reviews, engagement, comments and etc
Outsource the analyse to the professionals
Klout
Create a Klout Club
Celebrity users
Free stay in exchange for sharing their experience with online networks
Social Rewards Program
Accumulated points exchanged for free rooms, spa, dinners, drinks etc.
Powerful influencers
Discounts
Access additional amenities
Influencer marketing
Hootsuite
Catch messages about their brand
Set up keyword and hashtag search streams
Share regional-specific content to users nearby
Source conversations in the area
Geo-location and Geo-targeting functions
Youtube
Hotel Camilla Salvelli
Storytelling
Organize videos by playlists
Calls to action
Connect with the other social accounts
Facebook
Plan the posts in advance with an editorial calendar
Customer Service
Ask for feedback
Reply to the comments online
Advertising the page
Engaging posts
Giving tips
Highlight photos from fans
Create posts & Offers
Twitter
Post tweets during peak hours
12-15 on Mondays through Fridays
Monitor live events happening within the Hotel
Use hashtags
Interact with customers by answering and retweeting
Promote on the Euro_Account
Create an Instagram account
Promote page on other accounts
Promoted on @Elitehotelmarketing Instagram page
Promote on @elitehotelmarketing
Introduce the staff through the posts
Show new products and offers available
Choose the best hour to post
Create content
Tag users and location
Unique hashtags
#donnacamillasavellihotel (29)
#donnacamillasavelli (172)
