Whiskas Cat Food

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Whiskas Cat Food

Capital Requirements

Intellectual Capitsl

Quality insurance and food safety

Branding/Marketting strategies

Who can make the most palateable and best tasting cat food

Who can ensure that the nutritional requirement of cat food is met and the cats have all the nutrients required to live healthy lives

Who can assess flaws in the process of making it

Who can operate the machinery

Who can market the food the best

Capital Goods

Slicing/Dicing/Cutting/Grinding

Track and tracting equipment

To track down possible contaminants

Mist Coating

Similar to liquid spray coating but faster and more effectient

Spray Coating

Extra nutrients on the outer layers of the cat food

Extruders

Push the mixed materials through metal grates to make a uniform consistent shape

Mixers

To mix the materials

Liquid Capital

Information

Supply Chain

Where to get machinery and equipment from

Who can provide the cheapest with the best qualtiy

Who can offer the highest quality raw materials and ingredients

Customers

Creating a good brand name and reputation among customers and cat owners

How to appeal to their desires, wants and needs

What do people want in cat food

Statistics

Pet food market size is valued at 95.9 billion

Subtopic

Marketshare

11.9% globally in pet food sales

Competition

Local brands

Hills

IAMS

Purina

Fancy Feast

Advertising

digital advertising

printed ads

Packaging and package design

Management

Investors

Mars Inc.

Labour Requirements

Distribution workers

Whiskas cat food is made in Fairfax, Virginia in the USA and needs to be transported around the country

Consolidation

Quality Control

Factory Workers

Automation

Supervisors

Managers

Board of Directors

CEO

Agriculture, fishing and trapping, forestry and energy/fuel labour is needed to provide the raw materials.

Raw Materials

Forestry

Paper packaging

Fats

Flax

Fish Oil

Plant oil

Meats

Fish

Lamb

Poultry

Beef

Carbohydrates and filler ingredients

Hulls of plants

Starch

Soy

Wheat

Corn

Natural Ressources

Fuel and energy

To power the automation process and the factory machines and transporting the food

Logging and forestry

For paper packaging

Water

Needed for ingredients processing

Fishing and Trapping

Fish protein is often used in cat food

Agriculture

Cat food contains many different ingredients to meet their nutritional requirements, this includes vegetables and meats provided by agriculture.