Whiskas Cat Food
Capital Requirements
Intellectual Capitsl
Quality insurance and food safety
Branding/Marketting strategies
Who can make the most palateable and best tasting cat food
Who can ensure that the nutritional requirement of cat food is met and the cats have all the nutrients required to live healthy lives
Who can assess flaws in the process of making it
Who can operate the machinery
Who can market the food the best
Capital Goods
Slicing/Dicing/Cutting/Grinding
Track and tracting equipment
To track down possible contaminants
Mist Coating
Similar to liquid spray coating but faster and more effectient
Spray Coating
Extra nutrients on the outer layers of the cat food
Extruders
Push the mixed materials through metal grates to make a uniform consistent shape
Mixers
To mix the materials
Liquid Capital
Information
Supply Chain
Where to get machinery and equipment from
Who can provide the cheapest with the best qualtiy
Who can offer the highest quality raw materials and ingredients
Customers
Creating a good brand name and reputation among customers and cat owners
How to appeal to their desires, wants and needs
What do people want in cat food
Statistics
Pet food market size is valued at 95.9 billion
Subtopic
Marketshare
11.9% globally in pet food sales
Competition
Local brands
Hills
IAMS
Purina
Fancy Feast
Advertising
digital advertising
printed ads
Packaging and package design
Management
Investors
Mars Inc.
Labour Requirements
Distribution workers
Whiskas cat food is made in Fairfax, Virginia in the USA and needs to be transported around the country
Consolidation
Quality Control
Factory Workers
Automation
Supervisors
Managers
Board of Directors
CEO
Agriculture, fishing and trapping, forestry and energy/fuel labour is needed to provide the raw materials.
Raw Materials
Forestry
Paper packaging
Fats
Flax
Fish Oil
Plant oil
Meats
Fish
Lamb
Poultry
Beef
Carbohydrates and filler ingredients
Hulls of plants
Starch
Soy
Wheat
Corn
Natural Ressources
Fuel and energy
To power the automation process and the factory machines and transporting the food
Logging and forestry
For paper packaging
Water
Needed for ingredients processing
Fishing and Trapping
Fish protein is often used in cat food
Agriculture
Cat food contains many different ingredients to meet their nutritional requirements, this includes vegetables and meats provided by agriculture.
