Attractiveness of TUI’s Educations portfolio of brands in Delhi
ROI
Marketing Strategy (V3)
Expected Profit
Cost
Revenue
Is Delhi an attractive city for school trips (Macro)
Political
Legal
Market Size
Growth
Supply Analysis
Competitor Characteristics
Main Product Categories
Price range
Selling method
Presence
Time in Business
Competitive Landscape
Demand Analysis
Motivation (parents/schools/students)
Information Flow
Choosing an operator
Attributes
Information research approach
Choosing trip type
Barriers
Variables
Current type of trips
Seasonality
Destination
Price
Duration
Volume
Structure of schools in India
Other variables (un-aided/aided, public/private)
Classes
Curricula
Government Influence
