Chapter Seventeen

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(17) Research Reporting and Evaluation

Feel Good Store (project)

The way that we would present our findings to the manager is crucial. A thorough analysis of the results will ensure that the conclusions are accurate and that it will be useful to the desicion maker.

Communication Challenges in the Future

cultural differences

communication styles

Research Evaluation

evaluate to:

ensure the conclusion matches the data found

minimize errors

familiarize the manager to the research process and the strategies used

help the manager to understand all aspects

purpose to provide info to decision-makers

Oral Presentations

Practice!!

do not just read the report

use visual aids

be organized

Written Research Reports

Guidelines

be succinct and visual

note the limitations of the study

watch the writing style

organize the report logically

know your audience

The Outline

Planning in important

Appendix

Body

Introduction

Contents

Executive Summary

Title Page