(17) Research Reporting and Evaluation
Feel Good Store (project)
The way that we would present our findings to the manager is crucial. A thorough analysis of the results will ensure that the conclusions are accurate and that it will be useful to the desicion maker.
Communication Challenges in the Future
cultural differences
communication styles
Research Evaluation
evaluate to:
ensure the conclusion matches the data found
minimize errors
familiarize the manager to the research process and the strategies used
help the manager to understand all aspects
purpose to provide info to decision-makers
Oral Presentations
Practice!!
do not just read the report
use visual aids
be organized
Written Research Reports
Guidelines
be succinct and visual
note the limitations of the study
watch the writing style
organize the report logically
know your audience
The Outline
Planning in important
Appendix
Body
Introduction
Contents
Executive Summary
Title Page
