作者:Pao A. Díaz M. 4 年以前
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The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.
What market position are you aiming at?
Think about:
Add some key points about the industry you are working in.
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.