类别 全部 - development - alliances - diversification - strategy

作者:ANIS ALIA ASYIKIN JUMARI 2 年以前

322

Corporate-level strategy

Organizations often develop strategies at the corporate level to achieve growth and competitive advantage. Managers may sometimes act out of self-interest, employing tactics like greenmail, poison pills, and golden parachutes to deter takeovers.

Corporate-level strategy

GROUP 4 - MAF661 CHAPTER 6

Corporate-level strategy

Internal development

Limitations
time-consuming
Motives
no need for external funding
no need to merge diverse corporate culture
no need to share wealth
occurs when a company uses its own tools and resources to expand

Strategic alliances & joint ventures

able to develop new strategies
able to reduce manufacturing costs
able to enter new market
cooperative relationship between 2 or more firms with potential advantage

Mergers and acquisitions

Divestment - the disposal of assets in any of a variety of ways, usually for ethical, financial, or political reasons.
objectives

freeing up resources to spend on more attractive alternatives

redirecting focus on the firm's core business

raising cash to help fund existing business

cutting financial losses

helps firm to develop synergy
Acquisitions
one firm buying another either through stock purchase, cash or issuance of debt
Mergers
combination of 2 firms to form 1 legal entity

Managerial motives

managers act in their own self-interest
use of antitakeover tactics

poison pills

golden parachutes

green mail

excessive egotism
growth for growth's sake

Unrelated diversification - when a firm enters an industry that lacks any important similarities with the firm's existing industry.

portfolio management
Boston Consulting Group's (BCG) growth
restructuring
management restructuring
redistribute assets & capital
parenting
create value through management expertise and competent central functions

Related diversification - occurs when a firm moves into a new industry that has important similarities with the firm's existing industry.

gain market power by
vertical integration - becoming its own supplier/distributor

forward integration

backward integration

pooled negotiating power - gaining greater bargaining power with suppliers and customers
economies of scope
enhance differentiation
share related activities
leverage core competencies

Diversification

create synergy - cooperation of two or more organizations to produce a combined effect greater than the sum of their separate effects.
create value for s/h
internal development
joint ventures
strategic alliances
mergers and acquisitions